Much like the insurance companies, lists like yours have depended heavily of modelling to identify the best prospects for each insurance campaign. And every year, despite growth in your base, the addressable market for the insurance products gets smaller and smaller. Insurers get tighter and tighter with who they are willing to spend their marketing funds on when the difference between the deciles decreases. With this revenue built into your budgets, how are you going to address the gap between what you are currently achieving vs what your fiscal targets are?
Vox Affinitas can help you. We use cutting edge technology to personalize EVERY single offer that goes out – it can be direct mail, email, telemarketing script or sms.
Most of these pieces will drive the prospect to a personalized website via purl, we are able to present each customer with a customized web experience, making it as simple as possible to purchase and provide personal data. In general, we can achieve an increase in response and sales rates that are 1.5 to 2 times higher than your past results.
The key to the success you will experience is due to hyper-personalization. And we can achieve this level of personalization with 4-5 data elements per customer. If you do not have these data elements, we can help you acquire them.